Life Coaching

Coaching is Solution-focused: Life coaches emphasize practical strategies and action plans. Imagine feeling confident, calm, and in control of your life. That's what life coaching can help you achieve. We work towards the outcome or goals that you want, progressively and with ease. If it is needed we sift through any blockers and limiting beliefs.

A life coach is a professional who
  • Guides you to unlock your true potential and navigate personal challenges.
  • Partners with you to overcome obstacles, build resilience and achieve your outcomes.

Benefits of working with a life coach:
  • Greater clarity and focus: Gaining a better understanding of your values, desires, and challenges.
  • Improved goal setting and achievement: Developing actionable plans and staying motivated to reach your goals.
  • Enhanced self-confidence and self-awareness: Recognizing your strengths, overcoming limiting beliefs, and building resilience.
  • Better decision-making and problem-solving: Developing effective strategies to navigate challenges and create positive change.

Our Life Coach works in one to one coaching for life balance and personal growth, dealing with real-life emotional issues such as confidence, anxiety, and burnout, but also focusing on action planning in any area of your life. This helps you bring transformative change personally and professionally.

Key differences from therapy:

• Goal-oriented: Life coaching focuses on achieving specific goals, while therapy often delves into deeper emotional issues and past traumas.

• Solution-focused: Life coaches emphasize practical strategies and action plans, while therapists may explore underlying causes of behaviour and emotions.

IMPORTANT: It's important to note that while working with a life coach may help you to deal with certain unresolved issues, life coaches cannot treat mood disorders, anxiety disorders, addiction, or any other mental health condition. For such conditions, it's recommended to seek help from licensed therapists or other mental health professionals.

Our Life Coaches

Andy Samuels

Andy Samuels


Psychotherapeutic Coach | Adult, Child & Family Specialist



I’m a psychotherapeutic coach with over two decades of experience supporting adults, young people and their families across the West Midlands. After completing the Postgraduate Certificate in Coaching with Reach Coaching Plus (with distinction), I now help others unlock their true potential through deep, transformational coaching.



My approach is rooted in the Reach Coaching Plus model, which blends therapeutic insight with practical coaching tools. This allows me to work not only with surface-level concerns like stress, conflict, and goal-setting, but also with deeper emotional and psychological challenges that often go unaddressed. I believe coaching should offer lifelong strategies—not just temporary relief. 



I specialise in helping adults , young people, and their families overcome emotional challenges, build resilience, and strengthen family relationships. I'm also a trained facilitator of the Freedom Programme (supporting women and children recovering from domestic abuse) and a certified Strengthening Families, Strengthening Communities (SFSC) practitioner.



I offer both face-to-face sessions in South Birmingham and online platforms such as Zoom, Teams, or telephone.



Contact 📞 07974 457403 📧 andy.sam.aspire@gmail.com



Training, qualifications & experience:



My journey began in 2001 as a volunteer child counsellor with Childline, where I later became a counselling supervisor. I then went on to work as a school mentor (2003–2008), supporting children aged 5–18 and their families.



In 2008, I founded Aspire, a project focused on the emotional well-being of young people. Over the past 24 years, I’ve worked in hundreds of schools across the West Midlands, often acting as a positive male role model—particularly for young boys—with meaningful, lasting outcomes.



Since 2009, I have been fortunate to work closely with the King Edward VI Grammar Schools Foundation, providing weekly one-on-one sessions to pupils. These sessions address the challenges that impact their daily lives, helping to remove significant barriers to learning. 



Aspire also developed Aspire Parenting, a bespoke program that helps parents and carers build confidence and strengthen family relationships.



Alongside my work with children and young people, I also have extensive experience supporting adults through a wide range of emotional, relational, and psychological challenges. Whether working with parents, carers, or individuals navigating personal transitions, I bring a compassionate and practical approach to help foster resilience and long-term growth.



 


Qualifications, Accreditations & Memberships:



  • Postgraduate Certificate in Coaching (Distinction) – Reach Coaching Plus
  • Accredited by the National Council of Integrative Psychotherapists (NCIP) and the Complementary Medical Association (CMA).
  • Qualified Freedom Programme Facilitator—supporting women and children recovering from domestic abuse.
  • Certified Strengthening Families, Strengthening Communities (SFSC) Practitioner.
  • Member of the National Council of Integrative Psychotherapists (NCIP)